The call, with a total budget of 2,5 million euros, has the aim tu support the activities of information and promotion in the internal market, carried out by associations of producers, relating to products falling under the quality schemes (Sub-Measure 3.1).
The goal is to promote knowledge of quality Apulian productions in the national and international markets. The way to achieve the goal plans to have the support for incoming activities from buyers, opinion leaders, journalists, photographers, food bloggers, food influencers and operators in the sector. The aim is to consolidate the competitive position of Apulian quality agri-food productions.
The information and promotion projects could be divided into the following actions:
- information and promotional activities that include incoming with selected guests, not residents in Puglia, such as buyers, operators in the sector, journalists, food bloggers, food influencers;
- information and promotional activities aimed at consumers, including young people generations and schools;
- advertising activities;
- organization and participation in exhibitions, fairs and similar events.