The document outlines the communication activities for the year 2019, related to the Rural Development Programme (RDP) Puglia 2014-2020. The plan is prepared in line with the principles and objectives set out in the Communication, Information and Publicity Strategy, presented and approved by the Monitoring Committee on 16 March 2016.

All communication and information activities planned for the year 2016 have been designed and planned for the launch and promotion phase, drawing the attention of the target groups (potential, actual and information multipliers) to the priority themes of the new programming and the opportunities provided by the measures.

The 2016 Communication Plan, using a two-way communication model, aimed at improving the dialogue between institutions and citizens, listening to the public, explaining the impact of policies, programmes and projects on people’s daily lives and diversifying the approach and means of communication.