The call for proposals of Submeasure 3.2, with a total amount of 1 million euro, subsequently increased by 1,283,364.15 euro, supports the following activities:
- information to consumers on the production processes and agricultural techniques used, as well as on the quality, nutritional, health and organoleptic properties and food safety, and the traceability of agricultural products linked to the food quality systems concerned;
- promotion and advertising aimed at spreading knowledge of quality products among the various market players, through the use of the various channels of communication;
- participation in events, fairs, exhibitions and similar events.
Only information, promotion and advertising activities on the Community's internal market for the products supported which meet the eligibility conditions laid down for Submeasure 3.1, which encourages agricultural holdings to participate in Quality Schemes, are eligible for support.
In particular, food quality schemes set up under the relevant rules at Community, national and regional level are eligible for the support scheme.