The call, with a budget of 1 million and 600 thousand euros, has the purpose of carrying out information and promotion activities in the internal market, carried out by producer associations and relating to products included in the quality schemes recognized under the Sub-measure 3.1, which encourages farms to participate in quality schemes. The promotion and information activities supported by this call concern:
- informative and promotional activities that include incoming with selected guests, not resident in Puglia, such as buyers, sector operators, journalists, food bloggers, food influencers;
- informative and promotional activities aimed at consumers, including younger generations and schools;
- advertising activities;
- organization and participation in exhibitions, fairs and similar events.
