The notice, with a total amount of 1.5 million euros, supports information and promotion activities in the internal market, carried out by Producers' Associations and related to products under quality schemes recognized under the provisions of Submeasure 3.1, which encourages farms to participate in Quality Schemes.
The promotion and information activities include the following actions:
- organisation of information and promotion activities for the target groups concerned aimed at disseminating knowledge of the quality schemes applied (existence, meaning, advantages, etc.);
- information and publicity actions through the use of the mass media concerning the production processes and the agricultural techniques used, as well as the qualitative, nutritional, health and organoleptic properties and food safety, the traceability of agricultural products linked to the food quality systems concerned. The actions can also be aimed at making the consumer aware of the sustainability and ethicality of the products obtained with the quality schemes;
- participation in events, fairs, exhibitions and similar events.
